On-page SEO is one of the most important processes you can use, not only for achieving better rankings but also for running successful Internet marketing campaigns.
ALSO READ: What is SEO and why do you need it?
Here are 7 genius ways to improve your on-page SEO:
1. Focus on content
Great quality content is one of the biggest drivers of organic search engine ranking. Quality content answers a question, takes care of a need and is shareable.
Ever heard of the saying “length is strength”? It’s a well-known fact in the SEO world that longer content will rank better in search engines than shorter content. Why? There are more opportunities to use your keywords in longer content without sounding too spammy. As a general rule, I try to include my SEO-keyword in my content at least 5 times (for a piece of 500 words).
Main keyword: 2x
Synonyms of keyword: 3x
I also try to link keywords to relevant content within my blog post – internal linking is great for SEO. A general rule of thumb is to add 2 – 3 relevant internal links within your content.
That being said, for longer content, it is important to break down your content into easy-to-read chunks, with headings and images to separate the text. This makes your content easier to read and to digest, which aids in the readability score of your content.
Another thing to focus on when it comes to content is to include your keyword in the first 100 words of your content.
Something important I always tell my clients is that one should NEVER EVER sacrifice good quality content for SEO. Write for your audience first and focus on search engines second. Google will only love your site if people love your site too. Be natural, be relevant, be good and your readers (and Google) will love you!
2. Consider long tail vs short tail keywords
The never-ending battle: long tail vs short tail keywords. The difference between long tail and short tail is that short tail keywords are between 1 and 3 words long. A long tail keyword has more than 3 words and is a better description of the keywords. For example:
Long tail keyword: buy MAC lipstick online in California
Long tail keywords give you more targeted results.
Short tail keywords have higher competition, because more websites are competing to rank first for those common keywords. If you are new in the blogging game and are looking for engaged readers, rather than just traffic hits, then it is more beneficial for you to focus on long tail keywords, rather than short tail keywords.
3. Add keywords in your title, headings and alt tags
Other than adding your keyword to your content only, you MUST add your keyword to your title, your headings and alt tags as well. Your title is an extremely important SEO factor. The closer your keyword is to the beginning of your title, the better as it holds a lot more weight with search engines.
Also ensure you include your keywords are within your headings. Make sure that you include your keyword in some of the headings of your content. This helps search engine spiders crawl through your content easier.
Another great place to use your keywords is within your alt tags of your images.
4. Optimise your images
As we are limited by the amount of keywords we can add within a blog post to ensure it still reads natural, we cannot force keywords within our content. A great place to add more keywords then is to include it within your images.
Before you save your image, make sure you use your keyword as the image title. Not only is it great for SEO, but it is also great for sorting and finding images at a later stage.
When you upload your images to your content piece, always make sure that you include the keyword in your alt tags. WordPress includes a space for alt tags when you upload images to your media library.
Always remember to save your images for web. This simply means that you upload images of great quality but smaller file size so that your website will load with ease. You can do this within Photoshop, or by using the plugin.
ALSO READ: How to optimise your images for SEO
5. Take a look at your URLs
6. Add internal links
As a rule, I always try to add 2 – 3 internal links within my content. Not only does this provide the opportunity for readers to see more of my content, but it also makes it easier for search engines to crawl through your website and index your site accordingly.
Always ensure that your links are relevant to the topic at hand.
ALSO READ: Download my FREE on-page SEO checklist here.
7. Optimise for mobile
More and more users are using their mobile phones to access websites. Currently, over 60% of Google searches come from mobile and therefore it is important to ensure that your website is mobile responsive. Consider the following:
Make sure that your theme is mobile responsive. Most themes these days have this functionality enabled.
Make sure that your website is designed for touch. This means that everything should be spaced out so that it is easy to navigate on mobile. People with bigger fingers will have a difficult time clicking on small links, so make sure your website is easy to navigate for everyone.
P.S. I send super fun, super informative emails once a week (no spam). If you want to get in on all of my blogging secrets, then sign up to my email. And just because you are way too cool, I am also giving away a FREE copy of my best-selling ebook, The Blog Marketing Guide.