SEO stands for Search Engine Optimisation and it is the act of optimising your content to appear in search results on search engines like Google and Yahoo.
We use search engines like Google and Yahoo almost daily to find answers to our questions. Whenever we type a query into the search bar of a search engine, a list of results with relevant answers will appear.
That, in short, is what SEO all about. Search engines rank websites and contents according to a number of factors (algorithms that change way too often) to ensure that the best results appear for your query. SEO is a way to make your website appear in search results.
Do I need SEO?
Yes. The short and simple answer is yes. Here’s why.
Think about it: Where is the first place you turn to when you are looking for answers to all of life’s questions? I don’t know about you, but I usually turn to Google. People are online looking for answers to questions and you might just be the right person they are looking for. It is therefore important to optimise your site for SEO. If Google can’t find your site, then how do you expect your ideal target audience to find your site?
What is a meta description?
A meta description is the short paragraph of text that appear below your title in search engine results. It is a short sentence or two that explains what your content is about.
What’s the difference between internal, inbound and outbound links?
Internal links are links on your website that go to other pages on your site.
Inbound links are links from other websites that link to your site.
Outbound links are links on your website that point to a page on another website.
How many keywords do I need on each page?
You should never stuff keywords in your content. The overuse of keywords can lead to penalties in search engines. Try to stick to the 2% rule. Your keywords should only be 2% of the total word count of your content. Make sure that you do not add your keywords in an unnatural way – it shouldn’t read like a robot is writing the content. All keywords should flow within the content and make sense.
My general rule is: find a main keyword, and at least 3 – 5 synonyms for your main keyword. Use your main keyword twice in your content and your synonyms once within in your content.
Always avoid stuffing internal links in your content. Only use internal links where extremely necessary. Do not overuse internal links and make sure it adds to the user experience before you include it. The same goes for outbound links.
Is there a difference between indexed and crawling?
Yes. Crawling happens when search engines are going through your content.
Indexing happens when search engines decide if and where to index your content.
What is a sitemap.xml?
Think of a sitemap as an index or a map – it’s a quick way for search engines to see what pages you want indexed in search results.
What is robots.txt?
The robots.txt is a page that tells the search engines about the pages a website wants to be crawled and indexed.
How can I see which pages are indexed?
Simply type site: www.YOURDOMAIN.com to see which pages are indexed on your website.
Do I need to optimise my images for SEO?
Yes, yes and 100 times yes. Search engines can’t read your image. They can’t see what your image is about, so you have to TELL them what the image is about. Search engines can read text and not images. Always, always, always optimise your images for SEO.
There are many factors that determine when you will see results. The most important factors are the amount of high quality content you create, how your user relates to the content and if the content is relevant.
Some websites see results within a few couple of days. Others will take a couple of weeks. A general rule of thumb is to wait at least 4 – 6 weeks.
Should I hire someone to do my SEO?
If you are not comfortable doing SEO yourself, then you should definitely hire a SEO expert, internally or externally. If you are interested in hiring an SEO expert, contact us today.