I chat about SEO a lot on the blog, and today is no different. SEO is something that lies really, really close to my heart and I know many bloggers out there start to sweat when SEO is mentioned in their vicinity.
Working with and chatting to bloggers about SEO on a daily basis made me realise something – many bloggers out there are extremely freaked-out when it comes to SEO. At first glance, SEO can seem very challenging and very confusing. But the truth is that once you understand the basics of SEO, you will soon come to the understanding that SEO is one of the BEST things you can ever do for your blog and your online business. Many bloggers simply ignore the benefit of SEO because they are scared about the technicalities and all that jazz.
Here’s the deal though – before you start to bite your nails about SEO, you will need a solid foundation for your blog. And this means that you will have to write awesome content that your readers will love! And if your readers love your content, and go crazy with that share button, search engines will start to love you too. But first, you will need to write super awesome content for your READERS!
If there is one thing that completely freaks me out is that when I land on blogs and I can see that they have written their content for search engines and not for their readers. Seriously, stop! Search engines don’t read your content, your readers read your content!
So, in order to rock your blog’s SEO, you will need to always keep your readers front and center when you are writing content!
“Google only loves you when everyone else loves you first.” — Wendy Piersall
Writing, in general, is a skill.
To capture the attention of your reader and to keep them on your blog, you need to write in a style that is appealing to your reader.
In order to do this, you need to layout your blog posts in such a way that the reader finds it easy to read and easy to understand. Yes, focus on your reader, before you focus on SEO (I can’t stress this enough, friends).
Writing awesome content for your blog (that search engines will love) is as easy as going back to English class:
FOCUS ON LAYOUT
The basic rules of writing applies to writing blog posts too. This means that you should include headings, sub-headings and paragraphs in your blog posts. Write a captivating introduction and a jaw-dropping conclusion to get your readers to comment and to click on that “share” buttons. (Yup, you thought you’d never use the skills you learnt in English writing class, right? Wrong!)
If your blog post is easy to read and appealing to the eyes, then your readers will be more likely to share the post with their friends and family, which in turn will increase your ranking!
WRITE CONTENT YOUR READERS WILL LOVE
And therefore, the first step to writing SEO-friendly blog posts is to write content that your readers will love and share. Before you start optimising your blog post for SEO, your piece of writing should be damn good to begin with!
If you are serious about your blog, you will take the time to make sure that the content you are putting out into the world will change the lives of your readers! This means that instead of just writing down everything that comes to mind and just going about the writing process all willy nilly, your content should kick some serious butt!
WRITE CONTENT THAT GETS THE SHARES
Anyone can churn out 5 blog posts a day that gets shared once or twice, but it takes some special skills to churn out one good blog post per day that gets shared a hundred times. It doesn’t matter how much you optimise your blog post, if the content you are putting out there are pure garbage, you will not see your blog post rank! Also keep in mind that the longer the content (no babbling about random stuff to make up for word-count – keep it jam-packed with information), the more likely it is to rank in search engine results. Keep your blog posts over 300 words for maximum results.
Search engines love a good blog post, that is filled with great content, great information, SEO keywords AND that is easy to read!
Challenge: Take some time to think about your next blog post. Draft out a killer outline and think about your heading, introduction, body and conclusion for your blog post. Forget about SEO for a moment and focus on creating a blog post that will blow your readers away. Practice writing great content for your readers, before you freak out about SEO, and see how this will help you improve your blog.
P.S. In the Blogger’s Guide to Search Engine Optimisation, I discuss valuable on-site SEO tips and advice that will enable you to take your blog to the next level. If you are serious about growing your blog through SEO, then check out this guide.
Hi, I’m Imka Webb and I am the owner of Imka Webb Digital Marketing. I live in sunny South Africa with my husband and our beautiful daughter. When I am not helping businesses grow their online presence, I am reading or trying something new in the kitchen. I make a killer meatball and my cupcakes are to die for!