Probably one of the most important parts of a successful blog post is the URL. Although some people might argue that URLs don’t count much for SEO, a well-structured and beautiful looking URL will definitely help readers find your site and search engines index it.
Firstly, let’s start off with the obvious. www.glamorousglitter.co.za/p123456th doesn’t look as good as www.glamorousglitter.co.za/seo-tips-and-advice-for-bloggers. Why? Because in the second URL, you can see exactly what the post is about. The first URL looks spammy, right? Whereas the second URL looks clean and clear. The key too a good URL is to describe your content. If your readers can guess what the subject of your post is by simply looking at URL, then it is a successful URL, one that can be shared with others or bookmarked for later reading. So, when you are writing your URL, try to include the main keyword of your post. It helps to attach your URLs to your titles, but that can become to lengthy, which leads me to my next point…
Related: SEO Tips and Advice for Bloggers
Another thing to remember is to keep your URLs short. Long URLs take longer to load in different browsers and by creating short URLs, you can rest assured that your post will load on all major browsers.
If you have more than one word in your URL, don’t forget to use hyphens to separate. Also, remember to use lowercase letters instead of uppercase. In other words: www.glamorousglitter.co.za/blogging-tips will read much better in different servers than www.glamorousglitter.co.za/Blogging-Tips. Depending on what server your readers are using, the uppercase webpage might come up as a 404 page not found error, whereas all servers read lowercase letter the same way. It is a bit complicated to understand, so if you have any other questions, or need more clarity, don’t hesitate to send me an email or leave a comment below and we can discuss.
So, in conclusion, here’s the top five things to remember when creating a blog post URL:
Be descriptive – allow your URL to clearly explain what your post is about.
Use Keywords – use your SEO keywords in your URL to help search engine index your post.
Keep your URLs short and descriptive – it looks cleaner.
Always use hyphens to indicate spaces.
Be case sensitive – always use lowercase in your URLs.
Remove all stop words. Stop words are adjectives like “to”, “your”, “with”, “but” that Google will make a low priority in search results, sometimes even ignoring these words. When you remove the stop words from your url, your urls will be straight to the point without words taking up unnecessary space. Remember, urls have a character limit, so remove the stop words entirely in your urls.
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I want to end this post with a confession… I am missing beauty and lifestyle blogging. So, I decided to do a beauty review and a lifestyle post this week, to keep things interesting. Is that okay with you? Would you like to read about a product that changed my life and see more pics of my trip to London? If yes, then please comment below or send me a tweet. I appreciate it 🙂