How To Write The Perfect URL For Blog Posts

Probably one of the most important parts of a successful blog post is the URL. Although some people might argue that URLs don’t count much for SEO, a well-structured and beautiful looking URL will definitely help readers find your site and search engines index it.

how to write the perfect URL for blog posts glamorous glitter
So, how do you write the perfect URL for blog posts?

Firstly, let’s start off with the obvious. doesn’t look as good as Why? Because in the second URL, you can see exactly what the post is about. The first URL looks spammy, right? Whereas the second URL looks clean and clear. The key too a good URL is to describe your content. If your readers can guess what the subject of your post is by simply looking at URL, then it is a successful URL, one that can be shared with others or bookmarked for later reading. So, when you are writing your URL, try to include the main keyword of your post. It helps to attach your URLs to your titles, but that can become to lengthy, which leads me to my next point…

Related: SEO Tips and Advice for Bloggers

Another thing to remember is to keep your URLs short. Long URLs take longer to load in different browsers and by creating short URLs, you can rest assured that your post will load on all major browsers.

If you have more than one word in your URL, don’t forget to use hyphens to separate. Also, remember to use lowercase letters instead of uppercase. In other words: will read much better in different servers than Depending on what server your readers are using, the uppercase webpage might come up as a 404 page not found error, whereas all servers read lowercase letter the same way. It is a bit complicated to understand, so if you have any other questions, or need more clarity, don’t hesitate to send me an email or leave a comment below and we can discuss.

So, in conclusion, here’s the top five things to remember when creating a blog post URL:

Be descriptive – allow your URL to clearly explain what your post is about.

Use Keywords – use your SEO keywords in your URL to help search engine index your post.

Keep your URLs short and descriptive – it looks cleaner.

Always use hyphens to indicate spaces.

Be case sensitive – always use lowercase in your URLs.

Remove all stop words. Stop words are adjectives like “to”, “your”, “with”, “but” that Google will make a low priority in search results, sometimes even ignoring these words. When you remove the stop words from your url, your urls will be straight to the point without words taking up unnecessary space. Remember, urls have a character limit, so remove the stop words entirely in your urls.

More blog posts for you:

How to optimise your blog post images for SEO

I want to end this post with a confession… I am missing beauty and lifestyle blogging. So, I decided to do a beauty review and a lifestyle post this week, to keep things interesting. Is that okay with you? Would you like to read about a product that changed my life and see more pics of my trip to London? If yes, then please comment below or send me a tweet. I appreciate it 🙂


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  • You always have such nice blogging resources, thank you 🙂

    • Thank you so very much for your lovely comment, Marne 🙂 xx

      • Thanks for your great content 🙂 I wanted to ask you: When some people share their URLs on social media, the URL won’t show in full but in some or other format. What is this, why do they do this and how do they do it?! Lol thanks xx

        • is a link shortening tool. When you paste your full URL in this tool, it will generate a shorter link for you. Most people do this because there is a character limit for most social media sites and using a shorter link enables them to write more about the post (Twitter for example only has 140 characters and a shortening tool can make a 70 character link 10 characters long). I love using for shortening my links: Try it out 🙂

  • Loved this post – such helpful tips; thank you!

    • Thank you for reading and for commenting 🙂 xx

  • Thank you for these really great tips and thanks for linking with #ShowcaseTuesday

    • Thank you for your lovely comment 🙂

  • Morgan Prince

    Great tips again hun. I’ll keep these in mind.

    • Thanks for reading and commenting 🙂 xx

  • tracey bowden

    Great tips thank you. I am just getting the hang of SEO and I’m always on the lookout for tips, help and advice #abitofeverything

    • Thanks for commenting, Tracy. I am so glad I could help 🙂

  • lisa

    great tips. 🙂 #abitofeverything

    • Thanks for commenting 🙂

  • Eugenia Nazarova

    it’s very useful post)) thank you

    • Glad I could help. xx

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