When I was younger, I couldn’t stop watching Mythbusters. I’m not sure whether it was because it’s the only show my dad wanted to watch, or because I was actually really obsessed with the antics of Jamie and Adam. Either way, I couldn’t get away from busting myths, and in this blog post, I want to bust some SEO myths. No awesome explosions, I am afraid. But I can promise you that by the end of this blog post, you will at least have your mind blown.
Myth 1: Keyword optimisation is the only way to improve your SEO
Although keyword optimisation is important, it is not the be all and the end all of search engine optimisation. The key to optimising your blog post with keywords is to ensure that your keyword fits in with your content, rather than the other way around. Always write for your reader first, and for search engines second. Without readers, your SEO won’t help you mush. Why? Because search engines match keywords to relevant, high-quality content, and not necessarily to the amount of keywords you have in your blog post. When using keywords to optimise your content, do not over-do it. Less is more when it comes to SEO. In a post of 500 words, 3 – 5 keywords (with synonyms) are more than enough.
Myth 2: Keyword optimisation must be an exact match
No. No. NO! Keywords do not have to be an exact match. Stop stuffing those keywords in your content! Your readers (and search engines) can see right through you. Again, write for your audience first, and search engines second. Your keywords must make sense within your content and should flow naturally through the copy. Awkward content will ensure that there is no user-experience which will in turn lead to a bad ranking in search engines. I can’t say this enough. Make sure your keyword fits within your content!
A great way to ensure that you still include keywords within your copy, without sounding robotic, is to use synonyms. By using your main keyword and a variation of synonyms for your keyword, it is ensure your content reads in a more natural way.
Try this: Add your main keyword twice within your 500 word copy, and use 3 synonyms of your keyword as well.
Myth 3: I don’t have to optimise my images for search engines
Well, this myth is absolute nonsense, and I will tell you why. Search engines, like Google, cannot “see” what is on your image. Search engines only read the file as an image and don’t know whether it is a picture of you and your bestie, or whether it is an image of this awesome ecourse you are promoting. You can’t leave it up to Google to figure it out. Google is smart, but not THAT smart. Shhhhhhh, don’t tell.
The only way search engines will know is when you tell them exactly what the image is about. In other words, you need to add some text to your image to tell the likes of Google what they can expect from this image.
Ah-ha! Image optimisation!
Myth 4: Good user-experience is not important
I call bull on this one as well. Good user-experience is extremely important for SEO! Why? Because a good user-experience will in turn lead to increased time on site, which will be rewarded with a better ranking in search engines. When you consider good user-experience, you need to take a look at your website’s loading time, the time your readers spend on your site and your page views per visit. Usually, this is a good indication of how your readers navigate through your site and whether your user-experience is good or bad. Focus on good quality content over quantity. You can upload 10 blog posts a day, but if it is all nonsense, your readers won’t stay on your site long, and search engines will consider your site as irrelevant to the keyword and you will be dropped low on the search engine index list.
Myth 5: SEO is all about luck
Literally, whenever I hear this one, I want to bang my head against the wall. Multiple times. At least once a day, I hear someone say that SEO is all about luck. Yes, it takes hard work. And yes, it can be monotonous and tedious. And yes, it takes time. But, boy oh boy, is it worth every second you spend. There is a fair bit of “science” that goes into optimising your content for SEO. From keyword research to implementation and then finally, results. It doesn’t happen overnight, and it surely doesn’t just happen within the blink of an eye. If it was that easy, everyone would be SEO experts, don’t you think? SEO is not about luck. It’s about hard work, it’s about patience and it’s about trial and error. Whether you do it yourself, or pay someone to do it, it takes time and knowledge to get the results you want.
P.S. I send super fun, super informative emails once a week (no spam). If you want to get in on all of my blogging secrets, then sign up to my email. And just because you are way too cool, I am also giving away a FREE copy of my best-selling ebook, The Blog Marketing Guide.