Why comparison is damaging your blog and your brand.

Why Comparison is Damaging Your Blog and Your Brand

So often I hear people say things like “why can’t my blog be as successful as theirs?” or “I can’t make money from my blog because my blog doesn’t look like X, Y and Z”, and even worse “I wish my blog did as well as A, B or C”. Listen up, guys! STOP! Like, seriously! Stop right now with this nonsense. Are you seriously going to beat yourself up, or even quit, because you feel like your blog is ‘inferior’ to that of other bloggers in your niche? Let me get real here for a second or two. Please just bear with me for a moment.

Here's why comparison is damaging your blog and your brand.

I am getting sick and tired of receiving emails in my inbox reading something along the lines of:

“I’ve tried everything you have mentioned in post XYZ, but I still feel like my blog is not good enough. So many others in my niche are way more successful than I am and I am not sure why I even try this blogging thing anymore!” 

Don’t get me wrong, I love receiving emails from you guys, but these “why can’t I be like others” emails are driving me insane! Because you can be (read: ARE) BETTER than others. How? By not comparing yourself to them anymore! It’s BS that we determine the success of our blogs according to the success of others. “Person A has 10K followers on Twitter and gets 100K unique views per month, and I only have 900 followers and get 3000 views per month. My blog is not good enough.” Stop that pathetic mind set right now!

And that is exactly why I am writing today’s post! To empower you on your blogging journey! And to tell you exactly why comparing yourself to other bloggers is damaging your blog and your brand!

Comparing yourself to other bloggers is damaging to your sense of self.

Science proved that comparing yourself to others breed feelings of envy, low self-confidence, and depression. My question is this: why are we even allowing ourselves to reach that negative space by comparing ourselves to others? Breeding these negative feelings about your blog, not only makes you feel depressed about your blog, but it flows over into your everyday life and transfers these negative thoughts and feelings to your daily life! Theodore Roosevelt once said: “Comparison is the thief of joy.” I cannot find a better saying online proving just how detrimental comparing yourself to others is!  I get it, it’s a trap that we all fall into at some stage. Whenever a fellow blogger or friend tells you just how good things are going with their blog or business, you cannot help but feel a little depressed and negative about your own blog and brand. Which in turns changes your view of life and brings me back to that sad circle of depression and negativity! Ain’t nobody got time for that, right? So stop comparing yourself to others, even if it is just for your own mental health.

Comparing yourself to other bloggers won’t help you accomplish YOUR goals.

At the beginning of each year, you write down a set of goals for your blog and person B writes down a set of goals for their blogs. And often, your goals and their goals don’t align! So why are you even comparing yourself and your goals with that of other bloggers? When you worry about the goals of Person B, you don’t have time to worry about your goals. And whilst Person B is working on rocking their blog and building their awesome brand, you are falling behind on working towards your goals. Here’s my advice: Stop worrying about what others are doing, and instead focus on what you are doing!

It’s all a bloody lie!!!

No, this post is not a lie! It’s the belief that we have to compare ourselves to others to stay motivated! This here, dear reader is a big fat lie!!!  You absolutely do not need to compare yourself to others! Yes, you can be inspired by others, but you don’t have to compare yourself to them! Stop with this lie! Instead of comparing ourselves to others, we should support one another. We should create a support group for one another, where we can share our ideas, learn from others and grow!

Anyway, that’s my rant for the day! How do you feel about comparison? Good for motivation or bad for your brand? Let me know in the comments below.

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  • I really dislike comparison. Nothing good can come from it in my opinion. Comparing your brand to others will only make you look down on what you have achieved. Instead of comparing, I think what you can do is see someone who you feel is more successful than you, and work your hardest to get to that level, doing it your own way. You can use other peoples success as motivation. That’s what I do at least.

    p.s. I love your passion in this post!

    • Thanks so much for reading and for taking the time to comment, Tiffany. I feel like competition and comparison between bloggers are turning the blogosphere into an ugly place and it doesn’ve have to be that way! Ever! Use other bloggers as inspiration, instead of thinking about them as your competition. xx

  • Lien Bee

    Great post! 🙂 Already from a really young age, I had to work really hard to reach my goals (and would often fail) and on top of that, because I didn’t have social skill naturally, I was also the outsider and being bullied. If there’s one thing (or 2 :)) I learned from that, it’s that comparing yourself to others and especially deriving your value from that, is complete bs. This is also the reason why my blogging goals aren’t about reaching a certain amount of followers (the pressure to fit in would be insane!) but are about how amazing I can make my blog look like and how good I can make the interraction with my followers and fellow bloggers. Thank you for making this post, I hope other people will get the message!
    xx Lien

    • Your blogging goals are on point, Lien!! Thanks so much for reading and for posting such a lovely comment. I appreciate you sharing your story with us. xx