If you’re interested in upping your SEO game this 2020, these are the 5 key SEO trends you have to take note of this year. Bookmark this post, or pin it for future reference.
SEO is going to be a big thing in the digital marketing industry in 2020. Not that it wasn’t big before, but this year, I expect SEO and search engine marketing to be on top of everyone’s digital marketing strategy.
Below, I share 5 SEO trends that you should keep your eye on this year
Now, more than ever, secure websites are a must
It is often thought that website security is not a large ranking factor, but it is important for user experience, which in turn will influence your website ranking in search results.
If your website isn’t secure when a visitor visits your webpage, they might leave quickly, which will lead to a low time on site and a high bounce rate which could result in low website rankings.
It is important to enable the HTTPS protocol on your website. If you are unsure of what HTTPS is or where to find it, it is usually the first part of a URL. For example: htttps://imkawebb.com is a secure website. The “s” in https shows that your website is secure.
Google, and many other search engines, want to give their users the best experience possible. If users don’t find your website user-friendly, or safe, you will lose many places in search engine rankings.
HTTPS is especially important when you are collecting personal data from your visitors. Even when you ask your visitors to complete a contact form, your website needs to be secure.
Optimising your website for mobile is important
If your website doesn’t have a mobile version, you can stand to lose your rankings in search engine results.
Having a mobile version of your website is not enough. Your website needs to be easy to read and to navigate via a mobile device too.
Studies have shown that 88% of searches on Google are done via mobile phones.
Since more people are using their mobile phones to perform searches, purchase goods or do research, it is important to ensure your website’s mobile user-experience is perfect in order to compete with your competitors.
Video will show a lot of growth
It’s been said many, many times before, but if you’re not using video as part of your content marketing strategy, then you are losing out on very valuable traffic.
Video-streaming sites like YouTube has become extremely popular with the younger generation, with YouTube replacing televisions as the way people consume multimedia. Have you noticed that when you make searches in Google, YouTube videos often appear high in search results.
To reach a larger audience with your videos, it is important to optimise it for search engine optimisation.
The same basic strategies for written content counts for SEO for videos. Include your keywords in your video title and the description of your video to increase its ranking in search results.
Quality over quantity is king
“Content affects everything in SEO, from your site structure and internal linking strategy to the types of links you build.” Anna Crowe, Assistant Editor at Search Engine Journal.
To succeed online in 2020 you have to meet your audience’s wants and needs. Your content needs to be relevant and valuable (and well-written).
Your content needs to be the BEST in your industry. When your target audience searches for content, they need to think of your website first. Your website needs to fulfil their need for answers without them clicking on to another website for more information. Pack a punch and add as much information you think necessary to your content – even if you think it’s stupid! Your reader will thank you by staying on your website longer, increasing your time on site and decreasing your bounce rate, which will in turn increase your search engine ranking.
Trending in 2020 will be a move away from targeting individual keywords, but rather focus on writing concise, informative content focussed on one specific topic. The keywords will come naturally.
Jesse McDonald, Global SEO Strategist at IBM says:
“Know what answers the user needs next, boiled down:
- Understand who your audience is and how they search.
- Understand the intent behind the questions they are asking or problems they need to solve.
- Give them solutions or answers in the formats they prefer via on-point, quality, and authoritative content.
- Execute in this fashion for every stage of their journey to create a satisfactory topical experience that serves their needs again and again.
- Iterate because just because you do it well once doesn’t mean intent won’t change or someone else won’t do something better.”
If you can’t write, hire someone with writing experience. Hire an expert that knows how to write for an online audience and who also knows how to write for search engines. Not writing with your audience in mind can come back to bite you later. Write for your audience first and then optimise afterwards. Your audience is your website user, not search engines.
E-A-T your way to the top
If you haven’t heard of the E-A-T update before, now is the perfect time to get up to date.
E – Expertise
A – Authoritativeness
T – Trustworthiness
Recently, Google has placed a focus on the reputation of the website when ranking said website in search results.
“Companies that struggle with a poor reputation, customer service issues or other trust issues will have a harder time competing,” Lily Ray, SEO Director at Path Interactive.
If you do not have the expertise on certain topics, don’t write about it. Google wants to showcase the content from the experts, those people you trust when it comes to certain topics.
For example, if I am looking for some more information on social media and the law, I would turn to the website of a law firm before I ask a friend. If I want to know more about how to improve my credit score, I would turn to a debt counsellor.
These are people I trust to provide the information I need on a certain topic. Why? Because they are the experts on the topic, and most often than not, they are the experts in their field.
When you are writing about a topic, consider the following questions:
- Am I an expert in the field?
- Do people trust my opinion?
- Will this article answer my reader’s question?
- Can I answer any follow-up questions my reader might have?
- Do I link to reliable sources?
- Did I get my information from reliable sources?
If you answer “maybe” or “no” to any of these questions, then maybe you should reconsider writing about the topic.
In closing, SEO will be more important than ever for businesses. Move away from focussing on keywords and rather focus on what your readers want and need.
We know and understand that search engines rank content based on user’s intent, and therefore it is important to place your reader in the front and centre of any content piece.
Before hitting publish, ask yourself the following questions:
- Does this article answer my reader’s question?
- Can I add more information to my article to make it more valuable?
- Do I stand by every word I have written in this article?
- Is my article reliable?
- Is my article easy to read and understand?
- Is my article valuable?
If you answer “no” to any of the questions above, then your article needs some work before publishing.
Hi, I’m Imka Webb and I am the owner of Imka Webb Digital Marketing. I live in sunny South Africa with my husband and our beautiful daughter. When I am not helping businesses grow their online presence, I am reading or trying something new in the kitchen. I make a killer meatball and my cupcakes are to die for!