Content marketing is the gap between what brands produce and consumers actually want.
A content strategy is used to ensure you create content that will enable you to reach your weekly, monthly and annual goals.
When creating a content strategy, it is important to understand how your content will drive you towards reaching your goals.
If you create fantastic content, but it doesn’t help you reach your goals, you need to relook your content strategy – the right content for the wrong purpose will not help you reach your goals!
In this e-guide, I will show you my step-by-step strategy for creating a content strategy for my clients so you can develop your own content strategy with ease.
Hi, I’m Imka Webb and I am the owner of Imka Webb Digital Marketing. I live in sunny South Africa with my husband and our beautiful daughter. When I am not helping businesses grow their online presence, I am reading or trying something new in the kitchen. I make a killer meatball and my cupcakes are to die for!